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Juliana Hughes

Professional Summary

Experienced Web Marketing Professional, with a background in design and visual communications. Creative, ambitious, and self-motivated, I am highly effective and successful in building and managing internet marketing strategies.

Work Experience

PM Digital

SEO Analyst

JH Consulting, Inc.

Internet Marketing Specialist

• Increased sale orders for 3 seperate E-commerce websites from 40%-130%+ in 3rd Quarter of 2011 compared to full year 2010.
• Create and execute marketing strategies including website optimization, local search optimization, pay-per-click management, landing page creation, internal link optimization, conversion optimization, analytics monitoring / reporting.
• Coordinate projects and Researching new opportunities for growth while meeting deadlines and budget.
• Write and oversee the editorial process for on-page content, tutorials, product description, email marketing, updates and social media campaigns.
• Build and implement paid marketing architecture; campaign construction, keyword development, ad testing and landing page optimization.
• Design weekly email blasts, and develop strategic social networking via Facebook, Twitter, Blogspot, Forum posting, and cross advertisement.

Greer Lodge Resort
& Cabins

Web Marketing Consultant

2009 - Present

• Increased online booking by 25% through website design, search engine optimization, content writing, video marketing, social networking and creating a user-friendly web experience.
ª Successfully managing Pay Per Click account by adjusting seasonal budget expenses that result in the increase of Click Thru Rate and Converions with targeted keywords/Ad Copy.
• Manage web development, website updates, link building, and reservation system.
ª E-mail design and marketing to customer database.
• Directed website renovation in 2009 resulting in an improved average daily rate (ADR) compared to 2008 and previous year.

References upon Request. Email me!

Technical Skills

Web Design

SEO Friendly & clean code. Optimized Images/XHTML / CSS. Pixel-perfect design conversion, W3C Compliant. PSD slicing.

Graphic Design

Custom Email Templates, Brochures, Flyers, Maps, 3-D Models/Architecture, Business Cards & Photo Editing.

SEO & PPC

Highly proficient in Search Engine Optimization software and tools, with a strong knowledge of web analytics.

Bi-lingual

Fluent in the English language with strong written communication skills. Other languages include Portuguese & Spanish.

Education

FIDM

Fashion Institute of Design & Merchandising,

Los Angeles, California

2004 - 2006

Graduated with an Associates Degree in Art & Visual Communications and was an elected member of the Student Council.

Certified Attendance

2007-Present

• June 2007: Pay Per Click Summit Seminars for Google, MSN, Yahoo and Search Engine Optimization.
• December 2009: Google Adwords by Google.
• Seminars for Google, Landing Page Optimization online webinars.

Tools & Programs

2007-Present

• Adobe® Creative Suite: Photoshop, Illustrator, Dreamweaver, Professional Acrobat PDF.
• Microsoft Office® Suite: Word, Excel and Powerpoint Presentations.
• Google® Adwords / Analytics, Google® Editor, Google® Webmaster Tools, Yahoo/MSN/Bing PPC.